Don’t miss The Avid Seamstress Fashion Show

Are you coming to the best show of the year? This is your chance to see our sewing patterns sashaying down the catwalk every day at the Knitting and Stitching Show at Alexandra Palace. The show is every day at 10.30 am. Take a seat and gain inspiration for your next sewing project and then come and meet us at stand TG134.

From 10th-13th October, The Knitting & Stitching show is one of the definitive events for anyone interested in textile-based craft. There will be lots of workshops, demonstrations and interactive features on offer plus over 300 exhibitors selling lots of fabulous sewing and craft supplies.

The Avid Seamstress will be exhibiting at the show across all four days and what’s more, we’ll be displaying all our popular sewing patterns plus some special fabric kits – limited availability only. We’ll also have gorgeous fabrics and notions. You can try on The Coat to find your perfect size, see our patterns made up and get help and advice on our products.


The Fashion Show is free to attend for all Knitting & Stitching Show ticket holders.


We are delighted to offer you a unique discount code that you can redeem against your ticket.

Instead of paying £16 for an advance adult ticket and £14.50 for concession, you will pay just £13.50 / £13 (£1.95 booking fee applies, £2.50 for postal)

Simply pop TRADE13 into the promo section when booking your ticket

To book tickets head to (or click our link below) or call 0844 873 7343 and quote code TRADE13 when prompted.

So, what are you waiting for? Don’t miss out on four fabulous sewing-fuelled days including over 250 workshops, a Dressmaking Studio with on-hand experts, Prosecco bar, and quality retail therapy from 150+ sewing and dressmaking suppliers.