Hello Avid Seamstresses,
We’re in full celebratory mood today because it’s our 2nd anniversary and we want you to celebrate with us. We owe so much of our success to you and your love of our sewing patterns, and we really couldn’t have done it without you. So, there’s a little treat up for grabs.
But first, here’s a little story about how we got here.
In early 2015, The Avid Seamstress owner and founder Lisa Falconer used her lifelong experience in sewing to create a range of modern sewing patterns. After 8 months of hard work, Lisa launched her first pattern range at The Stitching Show on 19 November 2015.
Looking back at her debut, Lisa says she was equally terrified and exhilarated at the prospect.
“After months and months of developing the first range of patterns and putting my heart and soul into each one, The Stitching Show was a pivotal moment. I was about to discover what people thought about the designs – designs that I would love to wear. This was exciting, terrifying and exhilarating all at the same time!“
With more feedback and support from her customers, Lisa continued to move The Avid Seamstress brand forward. One of the key attributes of Lisa’s company is its connection to its customer base. “We like to listen to our customers and what they want from our patterns. We received so many positive reviews about the children’s Raglan sewing pattern and requests for an adult version, that we knew it would not only please our customers but also would be a huge hit.”
The Avid Seamstress released an adult version of the Raglan dress, which has been one of its most popular sewing patterns to date.
Two other patterns followed suit, the sophisticated A-Line Dress was released this year in May and the Shift Dress made its debut in July.
Liberty of London
Shortly after, The Avid Seamstress team was overjoyed to have its sewing patterns stocked in the iconic London store, Liberty. With a 5th-floor haberdashery department that will make any keen sewist swoon, Liberty London is one of the most beautiful department stores in the country and it was certainly a dream for Lisa and the team to be part of its sewing range.
Great British Sewing Bee
Fast forward to September 2017 and The Great British Sewing Bee Live made its debut at London’s Excel Centre. The Avid Seamstress showcased its full range of patterns within a beautiful stand on the show floor and were utterly thrilled to meet even more of their old and new customers. The sewing patterns looked incredible sashaying down the runaway and the team were beaming with pride as they were brought to life.
We hope you enjoyed reading our story and how The Avid Seamstress has grown over the past two years. We’re incredibly proud of our success to date and so pleased to be providing sewing patterns that you all enjoy. Thank you for all your incredible reviews, amazing feedback and warmth that we have received.
To celebrate, we have three prizes up for grabs! All you need to do is tell us, on one of our social media channels (Instagram, Twitter and Facebook), which one of our patterns is your favourite and why.
We’ll then choose one winner from each of our social media channels. Don’t forget to use the hashtag #ilovetheavidseamstress (competition closes on 20 November)
2018 has so much in store and we can’t wait to share our next pattern releases and all the exciting stuff we have in store with you!
Founder – The Avid Seamstress